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Direct mail.

Self-mailers, postcards and booklets, set up to mail. Each product has its own setup video, dimensions and rules. Every piece shares three USPS essentials: a clear address panel, a reserved indicia area, and room for the barcode. We return a soft proof fast.

01 Brochure mailing
SELF-MAILER CALCULATOR

Self-mailers

A folded piece that mails without an envelope. Fold it, tab it, address the outer panel.

Watch · Adobe brochure mailing instructions
Preflighted self-mailer PDF example PDF · ready for print · set up correctly Download
FILE RULES

Tap each rule as you confirm it before uploading.

00 / 11 done
Address placement & mailing panel
Postage & barcode
Wafer seals
Turnaround
Please allow 3+ extra business days after your printing due date for folding, tabbing, and USPS sorting.
02 Flat card mailing
POSTCARD CALCULATOR

Postcards

A single flat card. Simplest to set up, with the widest range of postage options.

Watch · Adobe mailing flat card instructions
Preflighted postcard PDF example PDF · ready for print · set up correctly Download
FILE RULES

Tap each rule as you confirm it before uploading.

00 / 07 done
Address placement
Postage & barcode
Mailing lists
Turnaround
Please allow 2 extra business days after your print due date for mailing prep and USPS drop-off.
03 Book mailing
BOOKLET CALCULATOR

Booklets

A bound multi-page piece that mails on its own. Panel orientation depends on size.

Watch · Adobe book mailing instructions
Preflighted booklet PDF example PDF · ready for print · set up correctly Download
FILE RULES

Tap each rule as you confirm it before uploading.

00 / 03 done
Small booklets · under 6" by 10.5"

The mailing panel must be oriented vertically, parallel to the spine. Leave a clear space exactly 3.75" wide from the right trim edge for the address, barcode, and indicia.

Large booklets · 6" by 10.5" or larger

The mailing panel must be oriented horizontally. It must be located in the top 1/3 of the outside back cover.

Design & file setup
Mailing limitations
Turnaround
Please allow 3+ extra business days after your printing due date for sorting and mailing prep.
04

Choosing your postage

Speed, cost and minimum quantity all move together. All four options are available for postcards, self-mailers and booklets.

First-Class Mail

Fastest
Highest cost

Smaller campaigns, time-sensitive offers, and personal communications.

Speed1–3 days Minimum500 pcs NoteUp to 6" by 9" to qualify for postcard rates.

Standard (Marketing) Mail

Best value
Lower cost

High-volume promotions, catalogs, and announcements that are not time-sensitive.

Speed3–10 days Minimum200 pcs NoteUp to 6-1/8" by 11-1/2" for letter-rate automation.

Nonprofit Mail

Lowest cost
Lowest cost

Registered nonprofits with an active USPS nonprofit authorization on file.

Speed3–10 days Minimum200 pcs NoteA valid USPS nonprofit permit must be on file before we can mail.

First-Class Stamps

Small lists
Per piece

Lists under 200 addresses, and any international recipients.

Speed1–3 days MinimumNo minimum NoteRequired when your list falls below 200 addresses, and for international routes.
05

Templates and how to use them

Download your product template, set up your artwork correctly, and prepare your mailing address list.

1

Download the template

  1. Open the relevant instant price calculator and select your product specs.
  2. Download the template that matches your product and size. If your exact size is not available, resize any template to fit your job.
  3. Open the file in Adobe InDesign, Illustrator, or Canva.
HOW A MAILING FILE IS SET UP
Bleed 1/8" Trim Keep clear
2

Add your artwork

Convert any RGB elements to CMYK and outline or embed all fonts. Include 0.125" bleed on all sides. Reserve the indicia in the upper right corner, within a clear area no smaller than 0.5" by 0.5", no more than 1.5" below or left of the corner. Indicia text at least 8pt. Export a single, print-ready PDF. Turn off all non-printing guides and template layers before exporting.
3

Prepare your address list

Submit your list as an Excel file (.xls or .xlsx). CSV and other formats are not accepted. Include: First Name, Last Name, Street Address, Apartment or Suite (optional), City, State, Zip Code.

Include at least 10 to 20 extra addresses above your mail type minimum. Place international addresses in a separate Excel file. The Post Office removes any non-US addresses from your main list. If your list falls below 200 addresses, stamps are your only postage option.
06

Direct mail, answered.

Reserve a clear space of at least 0.5" by 0.5" in the upper right corner, no more than 1.5" from the top or right edge, with indicia text at 5pt minimum (8pt preferred). If you are using physical stamps instead, reserve a 1" by 1" clear space. Never place a fake indicia or barcode in your artwork, we generate and print the correct ones for you.

The address and barcode must read parallel to the final fold on a self-mailer, and parallel to the longest edge on a postcard. On small booklets the mailing panel runs vertically, parallel to the spine; on large booklets it runs horizontally across the top third of the back cover.

Leave a clear space exactly 3.75" wide from the right trim or final folded edge. No artwork, background colors, or text can sit in that zone. The barcode itself needs a 3.5" wide clear space and must read parallel with the longest edge.

The return address can go in the top left or bottom left of the mailing panel, as long as it does not encroach on the 3.75" clear zone reserved for the recipient address, barcode, and indicia.

Self-mailers under 11.5" by 6.125" require wafer seals. Two tabs are standard, and a third is required if there are more than 3 folded panels or the piece weighs over 1 oz. If the final fold is on the bottom, tabs go on the top edge; if the final fold is on the right, tabs go on the left edge. We add the correct tabs for you.

First-Class Mail requires a minimum of 500 pieces. Standard (Marketing) Mail and Nonprofit Mail each require a minimum of 200 pieces. If your list falls below 200 addresses, First-Class stamps are your only postage option.

More direct mail questions? See the Direct Mail Booklets FAQ
RATHER WE DESIGN IT?

Send your brief, we will handle the artwork.

Our design team builds your direct mail artwork to USPS specs, with the address panel, indicia area and barcode clearance set up correctly, then sends a proof for your approval.